Co-founder · Chief LCD Problem Solver
Keith Mitnik
Keith co-founded Phoenix Display with Joe Sidoryk to keep OEM production lines running. He wrote Why Change?, the five-problem framework for deciding when, and when not, to change display suppliers.
Graduate of Arizona State University
Co-founded Phoenix Display with Joe Sidoryk.
The book: Why Change?
Every display supply chain fails in one of five ways. Buyers open with cost, but they switch suppliers over obsolescence and delivery.
Speaking topics
- Why most supplier changes fail
- Designing out display obsolescence
- The real cost of a line-down day
- Rejection is a favor: why we refer out most inquiries
Put the framework to work.
Start with your application or the display you need to replace.