Skip to content
Phoenix Display International, Inc.

Problem 5 of 5 · Cost

System-level cost, not unit price. And the last reason to change.

Unit price misses the costs of inspection, rework, delays and field failures.

From the problem to a production plan

How Phoenix approaches it

Phoenix reviews what the application actually uses and what the complete assembly requires. The printing project combined the display, PCB, controls and connectors; the point-of-sale project reported savings alongside a shorter supply cycle. Neither result is a promise for another program.

See the approach in a client project

Industrial printing

A complete interface assembly for industrial printing

Phoenix combined a backlit graphic display with a custom PCB, push buttons and connectors, using existing components as building blocks.

The published story reports minimized tooling, multiple assembly variants, domestic stocking programs and worldwide logistics supporting the customer's manufacturing strategy.

Read the full client story

Point of sale

A drop-in replacement that shortened the supply cycle

Phoenix developed the replacement and procured longer-lead components against projected volumes.

The published project reports a 6-week lead time and an 18% cost reduction. The relationship expanded to nine LCD modules. These are historical project results, not current pricing or delivery commitments.

Read the full client story

What creates this problem

The root causes we see most often behind cost issues.

  • Over-specified brightness, size or resolution nobody uses
  • Unit price negotiated while rework and delays go uncounted
  • Extra bezels, boards and cables a custom module could absorb
  • Annual price increases accepted without a spec review

What the framework recommends

The sequence from Keith Mitnik's Why Change? framework for a cost problem.

  1. 1

    Count total cost — inspection, rework, delays and field failures — not unit price

  2. 2

    Right-size the spec to how the display is really used

  3. 3

    Treat cost as the last reason to change suppliers, never the first

  4. 4

    Review the spec before accepting any annual price increase

Signs you have this problem

  • You're paying for brightness, size or features you don't use
  • Price increases with no change in spec
  • Extra parts (bezels, boards, cables) that a custom module could absorb
  • Unit price looks fine but total cost doesn't

How Phoenix fixes it

  • Right-sizing the spec to how the display is really used
  • Custom typically saves 10 to 15% over forcing a standard part to fit
  • Semi-custom tooling from $3K–$6K
  • Total-cost reviews that count delays and failures, not just unit price

How this becomes a line-down risk

Unit price is the easiest number to compare across display quotes, and the easiest one to be misled by. A lower quoted price that does not account for prevention activities, inspection rigor, or the likelihood of field failures can end up costing more once rework, warranty claims, and schedule disruption are factored in.

The Hidden Cost Categories Beyond Unit Price

Cost of quality frameworks separate prevention costs — incurred to avoid problems before they occur, such as establishing material specifications — from appraisal costs, the ongoing measuring and monitoring work needed to confirm a product actually conforms to spec.

A quoted unit price that excludes meaningful investment in either category is not necessarily cheaper; it may simply be deferring the cost to a later stage of the program, where it resurfaces as scrap, rework, or returns.

[1] What is Cost of Quality (COQ)? | ASQ

Why Unit-Price Comparisons Mislead Sourcing Decisions

Supply chain cost problems rarely show up as a single line item; they tend to surface alongside the other core issues that affect sourced components more broadly — obsolescence, delivery, and quality among them — rather than in isolation.

Framing a sourcing decision around a narrow unit-cost savings target, without weighing those connected risks, tends to produce decisions that look favorable in a spreadsheet but create downstream problems in production or in the field.

[2] Unkink Your Supply Chain (e-book by Keith Mitnik)

Building a Total-Cost View for Display Sourcing

A total-cost evaluation weighs prevention and appraisal investment, documented quality history, delivery reliability, and obsolescence exposure alongside unit price — not instead of it. That view is harder to build than a simple quote comparison, but it is the one that holds up once a product is in volume production.

Phoenix Display works with purchasing and engineering teams to build that fuller cost picture during sourcing, rather than leaving total cost to be discovered after the fact.

Bring these checks to your engineering review

  • Ask each supplier to itemize prevention and appraisal activities included in their quoted price, not just the final unit cost.
  • Request documented failure history or warranty claim rates for a comparable display program.
  • Evaluate obsolescence and delivery risk alongside cost before finalizing a sourcing decision.
  • Model the cost of a single field failure or line-down event against the unit-price savings being considered.
Explore related case studies ›

Questions from manufacturing teams

Why isn't unit price a reliable way to compare display suppliers?

Unit price often excludes prevention and appraisal investment and says nothing about failure history, obsolescence exposure, or delivery reliability — all of which affect total program cost.

How should purchasing teams weigh cost against the other sourcing risks?

Cost should be evaluated alongside obsolescence, delivery, and quality risk together, since a decision optimized for cost alone frequently creates exposure in one of the other areas.

Research & further reading

  1. [1] What is Cost of Quality (COQ)? | ASQ
  2. [2] Unkink Your Supply Chain (e-book by Keith Mitnik)

A few quick questions about your cost problem.

Answer them and we'll connect you with a sales engineer. Reply within 24 hours.

Question 1 of 5

What's driving the cost question?

Keep learning · Obsolescence

How long does your display need to stay available?

A total-cost review should include the cost of an unexpected replacement. Revisit lifecycle and obsolescence planning before committing.

Learn about obsolescence

Ready to discuss your program?

Bring the requirements. Start a conversation.

Share your display, application and production schedule with Phoenix's engineering team.

Contact us

Planning a new product? Review fit, interface, readability and lifecycle before the design is locked.

Plan your display design