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Phoenix Display International, Inc.

The problem

Custom industrial LCD modules

A standard part rarely fits a new design exactly, and forcing one to fit shows up later in the enclosure, the electronics or the schedule. There are three ways to a display that fits: change what surrounds a module that already works, adapt its electronics to your host, or specify the module from the glass. An engineer decides which one, and says so before you commit.

Custom typically saves 10 to 15% over forcing a standard part to fit.

Call us with whatever you have. No spec sheet needed. (630) 359-5700

Engineers testing a display module on a prototype board at a lab bench
Illustrative

Three ways to get there

Semi-custom changes · Electronic adaptation · Full custom from the glass

  • Semi-custom changes

    Change what surrounds an existing module

    Start from a module that already works and adapt the parts that meet your product. The glass stays; everything around it moves.

    • Cover lens and optical stack
    • Touch — projected capacitive or resistive, tuned for gloves and moisture
    • Cables, connectors and pinout
    • Backlight output and color

    About $1K to $6K in tooling for semi-custom changes.

    Where most of our work sits. The shortest route to a display that fits your enclosure.

  • Electronic adaptation

    Make the module speak your host's language

    The picture may be fine while the drive chain is not. We adapt the electronics so the module drops into the system you already designed.

    • Driver and controller selection
    • Interface match — RGB, MCU, SPI, LVDS or MIPI
    • Converters and adapter boards
    • Supply rails and backlight drive

    When the optics work and the connection, timing or board does not.

  • Full custom from the glass

    Specify the module itself

    When a standard format forces a compromise you would otherwise carry for years, specify the module instead of adapting one.

    • Glass format, active area and pixel format
    • Optical design for your lighting
    • Mechanical envelope and mounting
    • Tooling and a longer schedule

    Tooling estimate: TN ≈ $80K · IPS up to ≈ $150K

    Long runs where unit cost at volume pays the tooling back.

Every path starts with an engineer

Nothing is promised before review. An engineer checks feasibility, then confirms cost and delivery — before you commit anything. Response in 24 hours.

What we need from you

Send what you have. Gaps become the first question, not a reason to wait.

Current module or drawing
Part number, revision and the drawing you were given, even if it is only a datasheet PDF.
Where it lives
Temperature, humidity, dust and water, vibration, and whether sunlight reaches the screen.
Host interface
RGB, MCU, SPI, LVDS or MIPI today, and where you want to land.
Readability
Lighting, viewing angle, gloves or moisture on touch, and any night-time dimming.
Mechanical envelope
Panel opening, module thickness, mounting points and flex route.
Volume and schedule
Annual run (1,000–50,000 units) and the build date you are working to.
What must not change
Connector, pinout, firmware, cover glass — tell us what is fixed before we start.

Checked before a module is released

The same industrial checks we publish on the application guide apply to custom work.

Operating environment
Define temperature, humidity, vibration and contamination requirements. Confirm each limit with a model-specific specification and qualification plan.
Operator interaction
Test viewing angle, glare and touch operation with gloves or moisture where required.
Production continuity
Agree on change control, lifecycle planning, connection details and backlight supply before committing to a production program.

Formats to start from

Selected for their recorded format, optics or interface — not certified suitability for your equipment. Confirm environment, electrical and qualification requirements with engineering.

How the work runs

  1. 01

    Send requirements

    One form. An engineer reads it and replies within 24 hours.

  2. 02

    Engineering review

    Standard, semi-custom or full custom — with the reason behind the recommendation.

  3. 03

    Proposal

    Tooling, unit cost, MOQ (500–1,000 per build) and lead time (6 to 8 weeks, as low as 3 weeks expedited).

  4. 04

    Samples and first article

    Test in your enclosure, your lighting and your host before anything is released.

  5. 05

    Production and change control

    Supply planned around your build schedule, with notice on any change to the module.

Typical runs 1,000–50,000 units. Tooling and lead time are quoted per program — estimates on this page are starting points, not offers.

Questions we get asked

Are custom displays more expensive than standard?
Tooling is real money — $1K–$6K for semi-custom color on standard glass, ≈ $80K for a full-custom TN. At volume a module designed around your application can land below a modified standard. The calculator shows where your break-even sits.Work out your break-even
When should we go custom?
Usually when the run is long enough to pay the tooling back, or when a standard module forces a compromise you would otherwise carry for years.Read the original answer
Can we keep our connector and pinout?
Say so before the review. Connection details are one of the fixed points engineering works around, not something we change on you later.
Do you support smaller runs?
Typical MOQ is 500–1,000 per build, and up to 2,000 for some color TFT. Tell us the run and we will say plainly whether it fits.

Related

Tell us what the display has to do.

We review environment, interface and schedule, then tell you whether standard, semi-custom or full custom is the right call. Response in 24 hours.